Argos digital shopper activation.
There's a colour for everyone at Argos.
This interactive campaign was conceived to launch the new COLOUR MATCH home accessories range.
Consumers were asked to 'speed date' colours to find their perfect match
and receive a money off voucher for accessories in their favourite colour.
The cheeky concept was brought to life online, in store, on a mobile app and in-store with interactive screens, social media and press advertising.
